Facebook marketing is not only about the promotion of your products and services, but it is a comprehensive action plan that would encompass your social media marketing strategies from the start. One of the most important things to consider when using this concept is how you can increase your friends and fans. This is a great way to spread your message and interact with your target audience on this social platform.
If you want to promote your business page to get more fans, it is vital to include plugins that would place the like box on your website or blog. This would not only drive traffic to your fan page, but it would also encourage people to share the page with others. Apart from placing them on strategic places like headers and landing pages, you can include them in your contact page too. This may require some HTML skills, but as long as you know what you are doing this can be completed fast. If you want to integrate this more carefully into your website layout, you might choose to hire a professional web designer instead.
Facebook landing pages have become a trend for many commercial profiles and you can make one as well. They are a great addition to your Facebook marketing plan because these landing pages automatically get your company vision across. The moment your page loads potential fans would know what you are trying to promote. The best part about the pages is that they are very easy to set up. There are a number of tools you can use to put them in place. If you have the latest layout on Facebook, you may replace these pages with an excellent cover picture instead. It may not be as interactive, but it can be just as effective.
One of the best Facebook campaign strategies you can use is promotion through contests. People love freebies and contests and you can use this mentality to your advantage. Prizes can be something as simple as gift cards and t-shirts or can be as elaborate as giving away more expensive items from your company.
There is a built-in advertising program on Facebook and if you have the budget you can take advantage of this kind of service. Advertising on Facebook is not like your conventional promotional methods because the rates are quite affordable. If you want to grow your company and obtain more fans, this is one aspect where you should consider investing. If you are ready to launch a more sophisticated campaign, you can just simply increase your budget once you are ready.
It is a wise marketing decision to include your Facebook profile link on any print marketing, business cards or stationery that you give out. Printing email addresses have become the norm, but you can also place your Facebook links as well. You would not only become more accessible to individuals that matter in your business, but the communication line will become clearer between everyone involved.