Mistakes can be costly for businesses, but more importantly they should be avoided because they can result in a public relations disaster. The same thing can be applied to social marketing strategies. Their effects may make them valuable, but you should know what you are doing to avoid promoting a faulty marketing plan.
Being too focused on your brand can surprisingly turn your efforts into a liability. If you are too serious in promoting your own products and services, you may end up alienating your target market. This may seem the opposite of what you want to happen, but it is a reality some companies cannot escape. Inject personality in your social marketing plan to prevent it from being stale. Marketing can be humorous occasionally and be engaging the remainder of the time. This not only encourages your audience to interact, but this would also make them come back for more.
Your success depends on the kind of content you have. If you are going to place miscellaneous posts that have nothing to do with your brand, remember to keep them to a minimum because you do not want to confuse your target market with the question of what you are exactly trying to sell. Filler posts should stop you from being too automated, but to overdo it would saturate your page with irrelevant posts.
As a long-term strategy, relying too much on bribing your audience is frowned upon. For example, giving away discounts for reposts may increase your traffic temporarily, but once your promotion is over a chunk of your audience will move on to other things. This is painfully true for organisations that lack expert marketers since they tend to execute reposts poorly. It is better to find other ways to motivate audiences to stay interested in you.
Businesses that are just starting out are prone to missteps, but one common mistake is the use of websites and fan pages for things other than business. Social media veterans tend to point out that overly personal posts by marketers would not only derail marketing plans, but they would also turn off existing and potential subscribers. although you are encouraged to be more human in your approach, there are some things better left unshared if you want to appear more professional.
Timing is everything in social marketing. Never just send out updates whenever you feel like it. As with content, you have to be consistent with how frequent you will send them out. Without some consistency, your audience would easily lose interest. Learn to build a schedule and stick to it. This strategy would make your brand easier to remember and retain audience attention.
Social marketing is not just about making your brand known worldwide. It is also about being in touch with the people you are trying to serve. Do not make the mistake of sticking only to promotions because they will not set you apart from other companies. In order to shine, work on pleasing and building your fan base.
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